For keyword research, there are literally hundreds of tools available, ranging from those designed for novices to those with a very high level of expertise. They can also range from being quite basic and pointless to be really helpful.
I've worked with a variety of clients over the years who use a variety of tools for keyword research and SEO content optimization, so I've seen the best (and worst) of them, and I understand how crucial it is to pick the finest keyword planner tool. I looked into more than 60 tools with a free keyword research option in order to assist. Here are the top six apps, including both universally acclaimed ones and others created for more niche use cases, based on extensive testing.
Google Keyword Planner
Our SEO experts at Inventive Infosoft use google keyword planner for the right ranking of the website. Along with the responsive website design of the website, a good SEO strategy is also necessary. You can find keywords for your search campaigns with the use of a keyword planner. Using this free tool, you may find new keywords associated with your company, get an idea of the number of searches they receive, and find out how much it will cost to target them. Even though Google Keyword Planner was created for advertising, it still provides a lot of SEO value. To start with, it is totally free! Additionally, it is a great place to begin when looking for keywords for your business. Enter a website address or search for a specific term to view keywords. Our SEO experts at Inventive Infosoft use google keyword planner for the right ranking of the website. Along with the responsive website design of the website, a good SEO strategy is also necessary.
Google Search Console
Google Search Console is a free keyword research tool. Google Search Console can provide you with the usual Google placements, impressions, and CTRs for your current SEO keywords. Website speed plays an important role in website SEO. At Inventive Infosoft, we analyze website speed by using some website speed performance tools, as we do website speed analysis. Examining this study data makes it much simpler to find unexpected SEO shortcuts.
Google already considers your URL to be relatively relevant for the phrase if it is currently on pages two or three, for example. Furthermore, the URL may just need a slight SEO boost before it shoots to page one and starts delivering you a tonne of traffic. Some of your page-one ranked keywords can also have a subpar click-through rate (have low CTRs). A small change to their SERP snippets or the addition of Schema markup could work wonders in this case.
In addition to SERP components like featured snippets, reviews, site links, and picture packs, Semrush also provides a tonne of keyword data, making it straightforward to go into the details, and gives a comprehensive analysis of recent results if you're searching for something more advanced. Additionally, Semrush offers a variety of tools for keyword research, such as metrics for standard traffic and search volume, competitive keyword gap analysis, and content-driven keyword research.
Semrush offers you keywords that your rival already ranks for rather than letting you enter a seed term and get a huge list of keyword suggestions. The preferred keyword research tool for SEO professionals is Semrush. not cheap. But it's a necessity if you're serious about SEO.
Moz Keywords Explorer
Numerous keyword research tools are available on the Moz SEO platform. Even though Moz doesn't provide as many data points as some of the other fully complete SEO tools, we still view this as a benefit (such as SERP position history or the total amount of keywords a competitive result ranks for). It offers a less frightening user experience for people who haven't seasoned search marketers without sacrificing the KPIs you genuinely care about.
Using the Keyword Explorer tool, you can look up any phrase and see its monthly volume, difficulty, and organic click-through rate (CTR). From there, scroll down to get a rating analysis and suggestions for relevant keywords.
Using browser extensions is a simple way to do keyword research without ever leaving the search engine results page. A free, constrained version of the platform is offered through Surfer SEO's Keyword Surfer add-on for Google Chrome, which is separate from the full SEO package.
Once the extension has been downloaded and activated, go to Google and type in your phrase as you normally would. As you type, estimated search volume and CPC information will be displayed in the search field. The same details, together with the number of exact match keywords used on the page for each SERP listing, are displayed when you enter.
The reason keywords are significant is that they inform search engines about the page's content. The term "keyword" is also used to describe the words and phrases that users type into search engines to locate the information they're looking for. Now, you must have come to know everything about SEO-free keyword tools, you can easily use them for your website. At Inventive Infosoft, we use these tools to analyze the right keywords for our website.