Five factors to think about while developing an e-commerce website

The creation of websites is difficult. There are several factors to take into account in any project, from performance to user experience. An eCommerce site brings its own unique obstacles, but the development of any corporate website is a large-scale, complex process. Web Designing will want to take every possible measure to make this procedure simple and intuitive because people will be visiting the website to learn about and buy things. But in addition to usability considerations, developers will want to be careful to keep the following factors in mind when creating an eCommerce site:

Boost Site Performance

You run the risk of losing visitors if your website is slow. According to statistics, 40% of visitors will leave a website that takes longer than three seconds to load. Mobile users in particular are more likely to go to another website if a site is excessively slow because they frequently multitask when accessing websites.

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Safety Is Important

To encrypt sensitive data that needs to be kept secure, SSL should be supported by all eCommerce websites. This is valid for all client information, including address, phone number, and email addresses, but it is especially valid for credit card and payment information. When making an online transaction, customers expect that their personal information will remain secure. As a result, implementing SSL is not just a nice idea—it is absolutely necessary to give your customers confidence that their information will be secure. For each organisation that takes credit card payments, PCI compliance also includes security requirements.

Website Search Is Vital

It's critical to ensure that the search capability is accessible and simple to use because statistics show that 30% of visitors to eCommerce sites utilise search to find the products they're looking for. Additionally, it's a good idea to make advantage of tools like autocomplete to guide customers to things that are in demand or items that are relevant to their queries.

Another crucial method for assisting users in finding products is faceted search. They can use this functionality to focus their search in a number of different ways, such as by department, size, price range, manufacturer, etc. By enabling this functionality, users have more control over their search results and can focus their searches on what they need.

Encourage visitor checkouts

Businesses using eCommerce sites will frequently wish to make it necessary for users to register in order to make a purchase because this enables follow-up communication that stimulates additional sales as well as recording consumer demographic data for sales analysis. It's crucial to keep in mind, though, that not everyone wants to go through the process of setting up an account in order to make a purchase. It's a good idea to offer a one-time order option, even though frequent customers will want to register and take advantage of having an account, such as saving their information for future purchases and receiving notifications about upcoming sales.

Dynamic Design

The number of people using mobile devices to view websites is constantly increasing, and a sizable amount of this traffic is made up of eCommerce sales. In fact, projections indicate that by 2017, mobile will account for more than one-fourth of all eCommerce sales. As a result, it is crucial to ensure that your eCommerce website is mobile-friendly so that users can enjoy the best possible user experience, regardless of the device they use to access it.

For an eCommerce site to be successful, a responsive design must be used to make it accessible and useable on all devices. Episerver eCommerce is built to automatically implement responsive design, making it an especially potent tool for e-commerce websites.

Conclusion

Although there are many more factors to take into account when designing your site, keeping these components of an eCommerce site in mind will help you make sure that you are giving your clients the greatest experience possible. You should plan for Search Engine Optimization (SEO), keep your product data organised, think about how to tailor your content to different user demographics, and consider a number of other important factors. Do you require assistance in comprehending how to begin creating your eCommerce site? If you have any questions about eCommerce, don't hesitate to post them in the comments section below or get in touch with us to speak with a web development specialist.

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